Hyped Articles Checkout - Invite Only
Hyped Articles Checkout - Invite Only
Invite Only guarantees that sought-after items are accessible to true enthusiasts, maintaining product exclusivity and improving the customer experience.
Invite Only guarantees that sought-after items are accessible to true enthusiasts, maintaining product exclusivity and improving the customer experience.
ZALANDO
project summary
I designed the core product experience for "Invite-only", a solution introduced to decrease bot activity and ensure a positive hyped product purchase experience for millions of fashion customers across Europe.
I designed the core product experience for "Invite-only", a solution introduced to decrease bot activity and ensure a positive hyped product purchase experience for millions of fashion customers across Europe.
I designed the core product experience for "Invite-only", a solution introduced to decrease bot activity and ensure a positive hyped product purchase experience for millions of fashion customers across Europe.
Timeline
8 Months
Team
Oyindamola Akinleye (Senior Product Designer)
Sarah Jehn (Principal Product Manager)
Nora Mounir (Engineering Manager)
Sachin Jangra (Senior Software Engineer)
Lakshmi Kumaraswami (Content Designer)
+ 20 more
Market
Europe (25 countries)
goals
Create a seamless purchase experience ensuring that genuine customers get exclusive access to hyped products.
Create a seamless purchase experience ensuring that genuine customers get exclusive access to hyped products.
Create a seamless purchase experience ensuring that genuine customers get exclusive access to hyped products.
Prioritize Fairness
Prioritize Fairness
Level the playing field with an invite-only system that ensures genuine customer access and minimizes bot interference.
Level the playing field with an invite-only system that ensures genuine customer access and minimizes bot interference.
Simplify purchase experience
Simplify purchase experience
Seamless experience and dedicated invite selection logic functionality to ensure transparency in invitation lifecycle
Seamless experience and dedicated invite selection logic functionality to ensure transparency in invitation lifecycle.
Enhance customer engagement
Enhance customer engagement
Increase engagement by creating an exclusive shopping experience that leverages the excitement around limited-edition item releases.
Increase engagement by creating an exclusive shopping experience that leverages the excitement around limited-edition item releases.
approach
Simplifying and securing the process
Simplifying and securing the process
Simplifying and securing the process
Previously, customers had to manually track release times for hyped items and follow a standard checkout process, often disrupted by bots quickly buying up available stock. To improve this, we introduced a new system starting from the release calendar page.
Now, customers sign up for an invite, and the system evaluates their eligibility based on several factors including trust scores. This method eliminates the need for a shopping cart, reduces system exposure with fewer selectable features, enhances security, and uses asynchronous order confirmation to better manage purchases.
Previously, customers had to manually track release times for hyped items and follow a standard checkout process, often disrupted by bots quickly buying up available stock. To improve this, we introduced a new system starting from the release calendar page.
Now, customers sign up for an invite, and the system evaluates their eligibility based on several factors including trust scores. This method eliminates the need for a shopping cart, reduces system exposure with fewer selectable features, enhances security, and uses asynchronous order confirmation to better manage purchases.
Previously, customers had to manually track release times for hyped items and follow a standard checkout process, often disrupted by bots quickly buying up available stock. To improve this, we introduced a new system starting from the release calendar page.
Now, customers sign up for an invite, and the system evaluates their eligibility based on several factors including trust scores. This method eliminates the need for a shopping cart, reduces system exposure with fewer selectable features, enhances security, and uses asynchronous order confirmation to better manage purchases.
Dynamic communication modules
Dynamic communication modules
Dynamic communication modules
I introduced an important feature to the product details page (PDP) that was instrumental in the success of the project: dynamic communication modules.
These modules are designed to deliver real-time updates on stock availability, provide quick access to FAQs, offer personalized predictions based on customer history, display item drop dates, and indicate invite validity durations.
By integrating contextual and timely information into the customer journey, this feature achieved our initial goal of significantly improving user engagement and satisfaction.
I introduced an important feature to the product details page (PDP) that was instrumental in the success of the project: dynamic communication modules.
These modules are designed to deliver real-time updates on stock availability, provide quick access to FAQs, offer personalized predictions based on customer history, display item drop dates, and indicate invite validity durations.
By integrating contextual and timely information into the customer journey, this feature achieved our initial goal of significantly improving user engagement and satisfaction.
I introduced an important feature to the product details page (PDP) that was instrumental in the success of the project: dynamic communication modules.
These modules are designed to deliver real-time updates on stock availability, provide quick access to FAQs, offer personalized predictions based on customer history, display item drop dates, and indicate invite validity durations.
By integrating contextual and timely information into the customer journey, this feature achieved our initial goal of significantly improving user engagement and satisfaction.
Purposeful, precise and proactive communication
Purposeful, precise and proactive communication
Purposeful, precise and proactive communication
I used initial usability tests and desk research to identify potential points of confusion for users on the product details page. To address these proactively, I worked with the content design team to create targeted communication modules that provided clear, concise answers to common questions.
I used initial usability tests and desk research to identify potential points of confusion for users on the product details page. To address these proactively, I worked with the content design team to create targeted communication modules that provided clear, concise answers to common questions.
I used initial usability tests and desk research to identify potential points of confusion for users on the product details page. To address these proactively, I worked with the content design team to create targeted communication modules that provided clear, concise answers to common questions.
results
This project received a total of six million customer requests one month post launch. The resulting experience enhances genuine customers' perception of a secure and seamless checkout process. Customers can now enter a sale faster than ever, but with less rush and a fair chance to participate.
This project received a total of six million customer requests one month post launch. The resulting experience enhances genuine customers' perception of a secure and seamless checkout process. Customers can now enter a sale faster than ever, but with less rush and a fair chance to participate.
This project received a total of six million customer requests one month post launch. The resulting experience enhances genuine customers' perception of a secure and seamless checkout process. Customers can now enter a sale faster than ever, but with less rush and a fair chance to participate.
More Case Studies
More Case Studies
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Have an idea in mind? Let’s build something cool together ✨
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Have an idea in mind? Let’s build something cool together ✨
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